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Break all the rules

Which is the more effective (long-term) management strategy? The lion-tamer approach with cracking whips, or a cheerleader with colourful pom-poms? With all that's been written on the topic over the past 3 or 4 decades, I wonder if the issue is settled. Or is the answer clear, it's just a question of execution? In my view, the authoritative text on this topic is, 'First, Break all the Rules' by Marcus Buckingham and Curt Coffman (1999). Buckingham and Coffman begin by considering two identical organisations (think franchises) in similar locations, but which perform differently. Given that outputs, floor plans and markets are the same, they quickly conclude that the people dimension must be c


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